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The historic retailer will become the first North American retail partner to house three of the seven Deciem brands.
November 15, 2021
By: Lianna Albrizio
Associate Editor
Abnormal Beauty Company Deciem announces a strategic expansion into Mexico in partnership with historic retailer El Palacio de Hierro. El Palacio de Hierro will become the first North American retail partner to house three of the seven Deciem brands. Last month, Niod, The Ordinary and The Chemistry Brand will make their debut in Mexico, online and in Palacio de Hierro doors. “Mexico has always held a special part of our heart, and it has been amazing to watch our audie...
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